The ‘Capfin ZAKA’ campaign was presented as an ATL brief, to include a TV ad, radio ad as well as digital. This campaign served as a through-the-line campaign and volume driver.
A gamification technique was used as the mechanism when developing an on-trend interactive campaign in a creative, unconventional manner, keeping in mind that physical activation has become seemingly difficult during pandemic periods.
In the past, the norm was to have traditional competitions where people could engage physically at activation points, as well as digitally.
With this campaign, we used a retention methodology to keep the customer engaged with the brand throughout. This served as an experiential offering, within the digital space. We had the gamification platform built to allow us to repurpose for future campaigns, to be themed and styled against this base accordingly.